STUNG MKTG

Content Marketing
Melody Gambino

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From Zero to Digital Hero

Content Marketing MelodyAtStung || June 28, 2024 From Zero to Digital Hero Content Marketing MelodyAtStung || June 28, 2024 From Zero to Digital Hero Content Marketing MelodyAtStung || June 28, 2024 From Zero to Digital Hero Content Marketing MelodyAtStung || June 28, 2024 From Zero to Digital Hero Content Marketing MelodyAtStung || June 28, 2024 […]

Alright, digital pioneers, buckle up for a ride through the binary cosmos where handshakes are virtual, and business booms online. Your content is the unsung hero—the rodeo clown of the digital frontier, entertaining, grabbing attention, and keeping the crowd hooked.

The pandemic shook things up, revealing that the game has shifted, but fear not, because in this sea of ones and zeros, your content can make you the captain of the ship. How? Let me break it down with 12 DIY data-driven tips that any small business can wield to make waves in the digital world.

1. SEO SWAGGER: LASSO THOSE HEADINGS

It’s not just about looking cool; it’s about Google love. Wrap your titles in H1s, subheadings in H2s, and ride the hierarchy with H3s. According to Backlinko, this isn’t just formatting—it’s a strategic move for SEO supremacy.

2. MOBILE-FIRST MAGIC: SHORT AND SWEET FOR SUCCESS

Mobile readers love bite-sized nuggets, so keep paragraphs snappy with 3-4 sentences. According to Statista, the world is glued to mobile screens in 2023, making your content mobile-friendly a must (Mobile Device Usage Worldwide 2023).

3. CLARITY IS KEY: HEMINGWAY WOULD APPROVE

Aim for a 6th-grade reading level using tools like the Hemingway App. According to the National Center on Universal Design for Learning, simplicity isn’t just about accessibility; it’s about reaching a broader audience.

4. TEAMWORK MAKES THE DREAM WORK: CLOUD COLLABS AND CONSISTENCY

Embrace the cloud with Google Docs for seamless collaboration, as Forbes recommends. Style guides, as Forbes insists, are your DIY brand guardians for consistent formatting and voice.

5. FORMAT WITH FINESSE: ONE SPACE, ACRONYMS DEFINED

Say goodbye to double spaces after periods. According to the Chicago Manual of Style Online, it’s one sleek space now. And for acronyms, define them on first use, as per the Chicago Manual of Style’s online wisdom.

6. MASTER THE SEO GAME: KEYWORDS ARE YOUR DIY GOLD

Research, target, and watch your content rise through the ranks. As Moz advises, keeping your SEO game strong is the key to getting noticed in the digital arena.

7. TRIM THE FAT: DIY EDITING EXCELLENCE

Cut the fluff, trim redundancies, and make every word count. According to Writing Explained, concision is the magic wand for impactful content.

8. HOOK ’EM EARLY: DIY SHOWSTOPPER INTROS

Your intro is your DIY showstopper—entertain and guide. According to Copyblogger, it’s all about grabbing attention and providing a sneak peek. And if it’s a marathon, consider jump links.

9. BACK IT UP: DIY CLAIMS WITH DATA-DRIVEN MIGHT

Don’t just make claims; back ’em up with hard-hitting data. According to the Content Marketing Institute, data storytelling is your secret weapon for compelling content.

Now, here’s the deal, DIY champs: these tips aren’t just for tech wizards. Whether you’re slinging coffee, fixing pipes, or crafting the next big thing, this playbook fits all. So, take charge and DIY your way to digital dominance.

 

got questions? Hit us up on our socials or drop us a line at yo@stungmktg.com.  

 No strings attached—we’re here to help. 

 And if you dig this wisdom, share it like confetti. Let your friends, your neighbors, and even your grandma know. Spread the knowledge!

Oh, and for those hungry for more growth hacks, subscribe to our newsletter or drop by stungmktg.com

The DIY party never stops. Get in on it, and let’s conquer the digital frontier together!

Content Marketing
Melody Gambino

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